Holiday brand campaigns are currently in full swing with Black Friday/Cyber Monday events and the upcoming Christmas shopping season. With a new year just around the corner, it helps to start planning your campaigns for the new year in advance, to stay on top of your marketing budget and ahead of your competitors. This 2023 ecommerce calendar notes all the important retail and industry events, as well as peak shopping season holidays.
See all the special ecommerce events and holidays you should definitely take note of as you plan your ecommerce marketing strategy for 2023:

Q1 Ecommerce Dates and Holidays


1 New Year’s Day
13 National Sticker Day
15 National Hat Day
16 Martin Luther King Jr. Day
19 Get to Know Your Customers Day
21 National Cheesy Socks Day
22 Chinese New Year
23 National Pie Day
26 National Spouse’s Day
26 Australia Day


1 Black History Month
2 Groundhog Day
5 Grammy Awards
9 National Pizza Day
12 Super Bowl LVII
13 Galentine’s Day
14 Valentine’s Day
15 Singles Awareness Day
20 Love Your Pet Day
20 Family Day
20 Presidents’ Day
27 National Retro Day


4 National Grammar Day
6 National Dress Day
8 International Women’s Day
8 Holi Festival
12 Oscar Night
14 White Day; National Pi Day
17 St. Patrick’s Day
18 Mother’s Day
20 International Day of Happiness
20 First Day of Spring

Q2 Ecommerce Dates and Holidays


1 April Fools
7-10 Holy Week; Easter
10 National Sibling Day
11 National Pet Day
14-23 Coachella Festival
20 Get to Know Your Customers Day
21-22 Eid al-Fitr
22 Earth Day
23 World Book Day
29 International Dance Day


Mental Health Awareness Month
2 Brothers and Sisters Day
4 Star Wars Day
5 Cinco de Mayo
9 Europe Day
14 Mother’s Day
16 National Love a Tree Day
22 Victoria Day (Canada)
29 Memorial Day
30 National Creativity Day
31 National Smile Day


Pride Month
2 Doughnut Day
5 World Environment Day
8 Best Friends Day
11 International Children’s Day
14 American Flag Day
17 National Flip Flop Day
18 Father’s Day
19 Juneteenth (Freedom Day)
21 First Day of Summer; International Yoga Day; National Selfie Day
21-25 Glastonbury Festival30 Social Media Day

Q3 Ecommerce Dates and Holidays


1 Canada Day
4 Independence Day (US)
5 National Bikini Day
7 World Chocolate Day
16 National Ice Cream Day
17 World Emoji Day
20 National Moon Day
20 Get to Know Your Customers Day; UEFA Women’s Euro Commencement
30 International Day of Friendship


Back to School (until September)
8 International Cat Day
9 Book Lovers’ Day
10 National Lazy Day
11 Son and Daughter Day
17 National Nonprofit Day
19 World Photography Day
21 Poet’s Day
26 International Dog Day
28 Summer Bank Holiday


3 Father’s Day (Australia)
4 Labor Day8 International Literacy Day
10 National Grandparents’ Day
12 National Video Games Day
16 Oktoberfest (until Oct 3)
21 International Day of Peace
23 First Day of Fall
26 European Day of Languages
27 World Tourism Day

Q4 Ecommerce Dates and Holidays


1 International Coffee Day; World Vegetarian Day
5 World Teacher’s Day
6 World Smile Day
10 World Mental Health Day
16 Boss’ Day
31 Halloween


1 World Vegan Day
5 Bonfire Night (UK)
7 Melbourne Cup
11 Veterans Day; Singles’ Day
12 Diwali
19 International Men’s Day
23 Thanksgiving
24 Black Friday
25 Small Business Saturday
27 Cyber Monday


4 National Sock Day
7-15 Hanukkah
10 Green Monday
14 National Free Shipping Day
18-26 Kwanzaa
22 Winter Solstice
23 Panic Saturday
24 Christmas Eve
25 Christmas Day
26 Boxing Day
29 Tick Tock Day
31 New Year’s Eve

How to Use the Ecommerce Calendar 2023 for your Marketing Strategy

It would be smart to develop your own marketing calendar based on important holidays to optimize your marketing messages according to relevance and audience interest. Every occasion or event can be built into an opportunity to boost brand awareness, reach new users, and engage with your existing and potential customers.

Ecommerce businesses can see greater success with campaigns that are centered around three factors:
1. Holidays
2. Cultural events
3. Cyclical product releases
The goal is to align your marketing offers and messages according to the needs of your customers at any given time of the year. The fourth quarter is typically when shopping is at its highest peak every year, so every marketer knows to set aside budget and time to prepare campaigns for this period.
For the rest of the year, peaks may differ according to your industry or market. It’s your decision to pick which holidays and cultural events are most relevant to your brand and customers. With marketing experts or an agency like PartnerForward, you can design marketing strategies around the relevant dates that you’re including in your ecommerce calendar.

Driving Growth with Relevant Campaigns

As you start building your ecommerce strategy for 2023, remember to time and personalize your campaigns accordingly. Not every holiday would require you to push for sales or make a promotional offer. You can take the opportunity to shape your brand by creating interesting stories that resonate with your customers. It’s a way to build trust and start deeper relationships within your brand community.
Bookmark this page and refer to the ecommerce calendar that we prepared just for you. If you need expert advice or assistance planning your marketing strategy for 2023, contact PartnerForward and let’s discuss your business needs.